Effective HTML Email and Newsletters
Duration: 2hr 24m | Video: h264, yuv420p, 960×540 30fps | Audio: aac, 44100 Hz, 2 ch | 553 MB
Genre: eLearning | Language: English
This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities.
The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
Understanding MIME typesReducing spam potential in an email or email listCreating content for email campaignsUnderstanding the design constraints of HTML emailsBuilding email address listsUnderstanding the ideal coding processDesigning a plain text email from an HTML emailDeciding how and when to test an emailSending email with canned templatesTroubleshooting layout, spacing, and image issuesAdding video to email
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