Biography

Born: March 31, 1935 in Los Angeles, CA

Genre: Pop

Years Active: ’50s, ’60s, ’70s, ’80s, ’90s, ’00s, ’10s

One of the ~ly successful instrumental performers in pop story, trumpeter Herb Alpert was also common of the entertainment industry’s shrewdest businessmen: A&M, the label he co-founded by partner Jerry Moss, ranks among the greatest in number prosperous artist-owned companies ever established. Born March 31, 1935 in Los Angeles, Alpert began playing the horn at the age of eight. After serving in the Army, he attempted to devise an acting career, but soon returned to symphony, recording under the name Dore Alpert…

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